Locking In Existing and New Business with Web-to-Print Solutions
Dave Minnick looks at Digital StoreFront’s Ability to both Lock in Business and Create New Revenue Streams
EFI™ Digital StoreFront can provide a new front door to your business, giving your clients around-the-clock access to the products and services that you provide with an easy process for submitting and tracking orders. One of the key advantages of this strong Web-to-print solution is its ability to lock in a customer’s business. Once the documents, templates and products are loaded on the site the convenience brings users back time and time again.
“One often overlooked benefit of Web-to-Print providers is how much ‘new’ business their customers do with them because they have the option of ordering online,” commented Dave Minnick, product manager for EFI Digital Storefront®. “The branded storefront provides visibility to products ordered on a recurring basis as well as to other products and services offered by your business. In many instances, the new add-on sales from the storefront can exceed the sales of products originally ordered by the client.”
Dave continues, “The key to more revenue is to present your products and services in a format that makes exploring and ordering new items quick and easy. Preferred pricing also can draw attention. Once a new product is ordered, adding the product to the customer’s branded list can encourage future sales.”
Contact your EFI™ representative for more information on Digital StoreFront products and strategies.