EFI DirectSmile Cross Media

EFI DirectSmile Cross Media
Powerful Cross Media Marketing and Personalization Software
A fully integrated marketing software solution for data-driven print, PURL, email, SMS, social media, mobile media and image personalization. View Image Gallery


Best-in-class products delivered as a Suite

Learn how the Productivity Suite represents the next step in the evolution of the EFI product portfolio, expanding the integration-quotient of existing offerings with a focus on efficiency, profitability and building new revenue streams.  Learn More

Starting your cross media business, there’s no need to employ a web-specialist. By using the built-in design editor you will create websites and emails without any HTML skills. Thanks to the integrated VDP tool you will also design print files entirely in your web browser.

  • Powerful browser-based Design Editor
  • Manage assets, designs, database and live previews easily all on one screen
  • Central management of all resources
  • Pre-designed items for data input fields, buttons etc.

  • Responsive designs, cross browser and cross platform compatibility allow media to flow smoothly from desktop to tablet to mobile
  • Multi-language content management with master pages and modules
  • For advanced users: import of ready-made HTML, use of scripting and creation of extension items

  • Fully-fledged VDP solution, create a document from scratch or use a master PDF
  • Imposition and Color Management (supports ICC profiles)
  • Output optimized print-ready PDFs individually or send the production files to your workflow
  • Use previews of documents on the web, make them editable online or provide them for download

It has never been easier to boost response and conversion rates with smart personalization and address the right person with the right message at the right time.

  • Image personalization for all media simply by drag and drop
  • Rule-driven text and layout personalization in all media
  • QR codes and personalized URLs
  • Campaign visitors can upload their photos and databases to the application to generate personalized media

Use personalized QR codes and URLs to connect media and create an effective feedback channel for campaigns. Whether response boosting reminder emails, automatic messages to customers, or recurring tasks such as birthday greetings, using DirectSmile you are well prepared to build and manage fully automated campaign runs.

  • Import all standard databases or access data from your Microsoft Dynamics CRM or Salesforce.com System
  • Change or export databases and upload new data anytime during a live campaign
  • Filter data, create business logic for elements in all media with the built-in filter editor
  • Build data relations to connect multiple databases and develop your own plug-ins to access any CRM system

  • Campaign Manager for automated campaign runs and follow up cycles
  • Send mass emails, mass SMS, individually triggered emails and individually triggered SMS messages
  • Set up Inbound Marketing websites including Cookie Tracking
  • Integrate Social Media and create Facebook apps

Web-based media such as personalized websites and e-mails offer a unique advantage: they allow you to track exactly how your customers are reacting. Measure the success of your campaigns in detail and use the results to optimize following activities.

  • Customizable Campaign Dashboard for the real-time display of all campaign results for display on mobile, tablet and desktop devices
  • Track visitors and events on all websites
  • Email tracking and bounce management
  • Various chart types to display metrics according to your needs
  • Design individually branded reports with automated live updates

Marketing Portals

A Marketing Portal acts as the single point of entry for your customers and allows you to publish previously created campaigns. You can enable users to customise certain areas within the campaign templates but also lock areas that should not be touched. The Marketing Portal allows customers to login at any time, upload local data files, translate and change text and run the campaign on a local level.

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EFI DirectSmile Cross Media helps you grow your business by providing a complete cross media marketing toolset that will enable you to increase sales and provides the integration to eCommerce solutions to increase productivity and reduce labor costs through automation. The following tools add additional integrated value to DirectSmile:

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We know making a decision to transform your business is not easy. At EFI, we’ve helped thousands of customers select the right technology to grow, transform and automate their business practices. We’re always ready to talk about your goals and how our products can help.