EFI DirectSmile VDP

EFI DirectSmile VDP
Software for smart VDP and image personalization
Grab your customers’ attention with perfectly tailored content and impactful personalized images. View Image Gallery


Best-in-class products delivered as a Suite

Learn how the Productivity Suite represents the next step in the evolution of the EFI product portfolio, expanding the integration-quotient of existing offerings with a focus on efficiency, profitability and building new revenue streams.  Learn More

Whether it’s response-boosting direct mail pieces, or top-selling gifts, calendars or greeting cards, our VDP solutions enable 100% content variability and simple use of appealing personalized images. Personalize your Adobe InDesign layouts, generate personalized images and print your documents, or take them online to use them on your web portal or for other web applications. Depending on your business needs you can choose between our desktop solution DirectSmile VDP Studio, or DirectSmile Integration Server, a powerful variable data server backend for demanding web-to-print workflows.

Boost your sales and increase margins by offering unique high-value print products! DirectSmile VDP Studio is your desktop solution for personalized print. Use Adobe InDesign to prepare your documents, personalize by rules and introduce impressive personalized images to grab your customers’ attention.

  • Design Editor for creation of individual personalized images
  • Automated data-driven rendering of images and documents
  • Adobe InDesign based document creation, supports layers
  • Set up rules for any layout and content element
  • Imposition tool for optimized output
  • Create all industry-standard barcodes and QR codes
  • Output: PDF, PPML, JLYT

Power your print portal with a highly flexible variable data server backend. Real-time document previews, high-performance digital print workflow and easy integration through APIs ensure you’re up and running fast with web-driven high-volume production.

  • Server-based image personalization and VDP rendering platform
  • Includes DirectSmile image personalization
  • Highly scalable solution
  • Rich set of APIs and SDKs for custom application development
  • Automated workflow from document creation to print production
  • Multi account, multi user enabled
  • Product catalog management for documents and images

Do you want to use variable data documents in multi-touch campaigns? DirectSmile Cross Media comes with its own easy-to-use browser-based VDP tool. You will seamlessly connect your printed pieces with websites, e-mails, mobile or social media and create and manage all media with just one solution.
Learn more about DirectSmile Cross Media

EFI DirectSmile Cross Media receives recognition as a market leader offering the best web-to-print and cross media marketing solutions. See below for some of our awards showcasing DirectSmile Cross Media's recent successes and accomplishments:

EFI DirectSmile 2011 Awards

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We know making a decision to transform your business is not easy. At EFI, we’ve helped thousands of customers select the right technology to grow, transform and automate their business practices. We’re always ready to talk about your goals and how our products can help.