EFI MarketDirect VDP

Powerful, Image and Text Personalisation Solution
EFI MarketDirect VDP is a powerful personalisation solution for Variable Image and Text composition. Designed to enable the creation of engaging communications and campaigns, MarketDirect VDP delivers high performance data driven rendering of images and documents for any application.

Printers
Adding marketing services to your portfolio gives you the opportunity to engage more strategically with your customers, generate additional print volume and improve profitability Watch Video

Corporates
Take control of customer communication and your marketing costs with an integrated communicaton solution that’s simple and powerful. Watch Video

Agencies
Build out quick and powerful marketing campaigns for your clients. Re-use campaign assets and save time with intuitive and flexible tools your creative teams can work with day one.



Direct marketing
Print mail pieces, Direct Mail, email campaigns, PURLs, SMS

Web
Corporate websites, Micro sites, Mobile web pages, Campaign Landing Pages

Customer loyalty
Newsletters, feedback, surveys, birthday greetings

Sales support
Lead management, automated sales processes, collateral management

Market analysis
Response tracking, segmentation, user behaviour

Event marketing
Invitation campaigns, visitor management


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We know making a decision to transform your business is not easy. At EFI, we’ve helped thousands of customers select the right technology to grow, transform and automate their business practices. We’re always ready to talk about your goals and how our products can help.