Overview
EFI™ leads the variable data printing (VDP) revolution in speed, ease-of-use and flexibility. The Fiery® product range takes full advantage of evolving VDP applications and offers a customized approach that achieves maximum productivity.
The company remains committed to providing open VDP solutions tailored to meet print customers’ needs through its extensive range of cost-effective, robust and high-performance VDP products. As an industry-standard solution based on an open platform, Fiery provides compatibility with popular legacy languages. It is PPML certified, ensuring that customers have the highest throughput and productivity levels when printing personalized material on demand at high volume. The easy-to-apply solutions also include the latest generation of Fiery technology with Fiery FreeForm™. In addition, EFI delivers on the promise of one-to-one marketing in today’s print environment with its products’ special emphasis on flexibility and enhanced customer workflow.
Feature Highlights
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Leading support for all VDP workflows. As an executive member of the Print On Demand Initiative (PODi), EFI develops new growth opportunities in digital printing by promoting interoperability through standards such as the Personalized Print Markup Language (PPML) print architecture.
As part of its cutting-edge approach, EFI’s latest Fiery platforms are PPML certified for optimized variable data printing. These platforms drive engines at their full rated speed, while reaping the benefits of PPML such as increased productivity and efficiency, and still support any legacy language. The platforms also allow users to choose the tool that meets their VDP requirements, while still seamlessly integrating the Fiery RIPping and workflow processes.
- Seamless Web-to-print integration. The Web-to-print solution, EFI Digital StoreFront®, fully integrates with the Fiery products, creating an efficient, profitable way for EFI customers to handle the increased business VDP makes possible. Fiery VDP solutions also help customers produce powerfully-personalized, visually-rich, one-to-one communications with streamlined job preparation and approval times.
- Collaboration with leading VDP providers. EFI works with industry-leading companies to facilitate an array of VDP applications, allowing users to choose from any tool they want to produce personalized marketing collateral.
- Powerful, state-of-the art technology. EFI's Fiery FreeForm technologies provide high-performance, robust variable data printing capabilities to all Fierys. The technology RIPs master data just once, enabling print engines to run at or near rated speed. Fiery FreeForm technology is an ideal entry to the VDP initative as it does not require any specialized VDP software application.
- Enhanced workflow. EFI’s latest Fiery platforms seamlessly integrate into customers’ existing workflow because they are compatible with propriety legacy languages. The workflow is consistent for non-VDP jobs and VDP jobs using any output language, ensuring a single efficient workflow regardless of the job type.
For more information on EFI's VDP solutions, please e-mail us at vdpsolutions@efi.com. An EFI sales representative will respond promptly to your e-mail.
The PPML logo is a registered trademark of PODi, The Digital Print Initiative.
