Fiery Variable Data Printing Solutions

VDP postcard
Get the power of personalization.
Fiery® technology delivers powerful, industry-leading variable data capabilities that easily fit into any workflow. 

Whether you're a VDP novice or veteran, the flexibility and scalability of Fiery VDP technology allows you to easily produce customized marketing campaigns that expand your portfolio and revenue stream.

Download Fiery FreeForm Kit

Fast, flexible variable data printing (VDP) capabilities help you get the most profit potential out of your digital print engine. Whether you need to produce a simple direct mail postcard project or a complex cross-media campaign, Fiery® technology ensures that your VDP jobs will process quickly and accurately, satisfy your customers’ demands and meet tight deadlines. 

  • RIP VDP jobs 2 to 50 times faster than with other digital front ends (DFEs)
  • Render overprinted and transparent elements correctly
  • Store, view and reuse RIPped objects to eliminate production bottlenecks
  • Choose the VDP authoring program and language that works best for your workflow needs 
  • View and edit imposed VDP jobs in a WYSIWYG format to reduce production waste from job errors
  • Integrate with Web-to-Print software for fast, simple and automated VDP job submission
  • Easily create a VDP campaign with free Fiery tools