EFI MarketDirect VDP

Market Direct VDP
Powerful, Image and Text Personalization Solution
EFI MarketDirect VDP is a powerful personalization solution for Variable Image and Text composition. Designed to enable the creation of engaging communications and campaigns, MarketDirect VDP delivers high performance data driven rendering of images and documents for any application.

  • Build your print documents by using Adobe® InDesign
  • Link any layout element or InDesign layer to your database
  • Rule editor enables simple creation of business logic for text, design and image personalization
  • Supports and creates barcodes and QR codes
  • Imposition tool for optimized sheet utilization
  • Output formats: PDF, PPML and JLYT


  • Use the built-in Design Editor to create custom designs for image personalization
  • Supports Clip Fonts, Picture Fonts and System Fonts
  • Automated database-driven generation of images and documents
  • Seamless integration of personalized images in your InDesign layouts
  • Scalable solution that can be easily upgraded to growing performance needs


  • Performance optimized, with fully Scalable architecture
  • Load-balanced to accommodate peak/burst production
  • Priority queues for real-time job scheduling
  • Image and document cache


  • Output PDF, PDF/VT-1, JPEG, PNG, TIFF


  • Collect orders and merge it into one or multiple print jobs
  • Supports complex rules for assigment of jobs to a workflow
  • Manual or scheduled production
  • Orders can be reprinted and monitored at each step


  • Web Frontend to manage, sort, display and test image sets, documents, products
  • Product catalog including automatically created photo-realistic product images, virtual products and product groups


  • Support Multiple users, accounts and repositories
  • SSL secured frontend
  • URL sealing for controlled access to HTTP APIs

SOAP, HTTP and REST web services to render personalized documents and images, submit jobs into the production workflow and manage the catalog

  • Server monitor to manage and monitor rendering instances
  • Account and server-based statistics for documents and image sets
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