Kerry Sanders joined EFI in 2022 as Vice President eCommerce Digital Enablement, Inkjet. Kerry brings with him a wealth of experience and a history of proven success in business development and sales, operations, and marketing leadership, focused on growing new B2B markets/channels. Prior to joining EFI, Kerry served as Executive Vice President, Global Business Development at Craft Worldwide, an Interpublic Group (IPG) agency. Prior to Craft, Kerry held key leadership roles in business development and sales/marketing at HP and Xerox, focusing on growing digital solutions businesses across the Enterprise segment and beyond. He has directed major Go-To-Market (GTM) initiatives focused on scaling revenue operations, improving sales performance, launching new offers and expanding into channels.