Giovanni joined the EFI Reggiani team in April 2019 as the Global Sales Director. Responsible for coordinating direct sales and sales operations with a large network of agents and resellers. Giovanni has been integral to the success of EFI within the industrial textile market. 

Prior to joining EFI, Giovanni served as the Sales and Marketing Director for EMEAR and Americas at Epson Europe B.V. During his tenure at the company, he gained extensive experience managing both the Italian domestic and overall European markets for professional printing systems and managed a team of more than 70 staff members turning over €180 million in revenue. Giovanni also gained professional experience at Dupont and Lectra prior to joining Epson. 

Giovanni earned his Technical Expert diploma in industrial electronics from the Istituto Tecnico Salesiani Don Bosco – Sesto San Giovanni (MI). He earned his Executive Master’s degree in Business Administration from Esade Business School in Barcelona, Spain.