The EFI MarketDirect Customer Engagement Platform is designed to enable your business to sell, market, procure and fulfil online. The first of its kind – it combines EFI’s legendary eCommerce, Multi-Channel marketing and Fulfillment tools in one powerful platform.

With MarketDirect you can select the components and capabilities which are right for your business needs.

EFI MarketDirect Applications and Components


Best-of-class products integrated with the EFI Productivity Suite

Learn how MarketDirect is designed to integrate with industry leading EFI Productivity Suite solutions to drive time and money saving automation from your eCommerce orders all the way through production, invoicing and to the shipping dock. EFI is the only vendor who can provide end to end class solutions to help grow your business.


Manage Fulfilment and Inventory with an integrated set of easy to use and configure tools designed to make onboarding simple and intuitive.

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Build stunning customised eCommerce  B2B and B2C sites quickly and sell your products and solutions online 24/7

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Create powerful multi-channel marketing campaigns, including personalised print, email, web and mobile marketing components.

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Software for smart VDP and image personalisation

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