EFI MarketDirect Cross Media Customer Engagement Platform

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EFI MarketDirect Cross Media is a customer communication and marketing campaign solution. It’s designed to make engaging with your customers both existing and new, easy and hassle free. It achieves this by providing an intuitive yet powerful user experience where you can quickly create rich personalised communications across nearly any medium including; Email, Web, Print, Mobile and Social Media.

Using MarketDirect, your team can connect your customer data to your communications and personalise the content and conversations. Personalised content can include Graphics, Images, Text, pURLs and QR Codes – all integrated enabling you to improve engagement and connect with your clients.

Talk to your customers – like you know them

Your customers receive hundreds of messages everyday – how can you standout in their inbox? You have to personalise. Today it’s more important than ever to use your customer data to communicate with your clients. Big businesses understand this, and use expensive and complex CRM to manage the process, but how can you leverage the same technology without the expense and complexity? MarketDirect gives you the tools you need to drive personalised communications without the expertise and training that comes with Enterprise marketing solutions.

Generate new opportunities like a pro!

Today lead generation and customer prospecting require focused and targeted marketing messages. Delivering integrated campaigns that combine Direct Mail, Landing Pages, Social Media, Email and Mobile messaging has traditionally been complex and expensive – but MarketDirect changes that. With powerful template-driven marketing campaigns you can get a campaign up and running quickly – without any programming experience!

What can you do with MarketDirect?

Create stunning Websites for Mobile and Desktop
Send personalised Email with automatic triggers
Design rich VDP Documents for Direct Mail
Embed Personalised URLs and QR codes in your marketing
Send out Interactive customer surveys
Build Marketing apps and Facebook apps

Looking for additional information?

We know making a decision to transform your business is not easy. At EFI, we’ve helped thousands of customers select the right technology to grow, transform and automate their business practices. We’re always ready to talk about your goals and how our products can help.

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