EFI MarketDirect Cross Media Customer Engagement Platform


EFI MarketDirect Cross Media is a customer communication and marketing campaign solution. It’s designed to make engaging with your customers both existing and new, easy and hassle free. It achieves this by providing an intuitive yet powerful user experience where you can quickly create rich personalised communications across nearly any medium including; Email, Web, Print, Mobile and Social Media.
Using MarketDirect, your team can connect your customer data to your communications and personalise the content and conversations. Personalised content can include Graphics, Images, Text, pURLs and QR Codes – all integrated enabling you to improve engagement and connect with your clients.
Using MarketDirect, your team can connect your customer data to your communications and personalise the content and conversations. Personalised content can include Graphics, Images, Text, pURLs and QR Codes – all integrated enabling you to improve engagement and connect with your clients.

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Case Studies
Waratah Group has embraced innovative ways of running marketing campaigns by using EFI MarketDirect Cross Media.
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We know making a decision to transform your business is not easy. At EFI, we’ve helped thousands of customers select the right technology to grow, transform and automate their business practices. We’re always ready to talk about your goals and how our products can help.
MarketDirect dramatically increases the speed with which we can complete and distribute a customer campaign.
Emma Baker-Smith, Cestrian UK
We’ve been with MarketDirect since the start. They are an integral part of our workflow. They make us successful.
Frank Defino, Jr., Tukaiz, US
We can offer our customers true added value for their direct marketing.
Manfred Senn, Mapro AG, Switzerland