EFI MarketDirect Cross Media Customer Engagement Platform
Using MarketDirect, your team can connect your customer data to your communications and personalise the content and conversations. Personalised content can include Graphics, Images, Text, pURLs and QR Codes – all integrated enabling you to improve engagement and connect with your clients.
Talk to your customers – like you know them
Your customers receive hundreds of messages everyday – how can you standout in their inbox? You have to personalise. Today it’s more important than ever to use your customer data to communicate with your clients. Big businesses understand this, and use expensive and complex CRM to manage the process, but how can you leverage the same technology without the expense and complexity? MarketDirect gives you the tools you need to drive personalised communications without the expertise and training that comes with Enterprise marketing solutions.
Generate new opportunities like a pro!
Today lead generation and customer prospecting require focused and targeted marketing messages. Delivering integrated campaigns that combine Direct Mail, Landing Pages, Social Media, Email and Mobile messaging has traditionally been complex and expensive – but MarketDirect changes that. With powerful template-driven marketing campaigns you can get a campaign up and running quickly – without any programming experience!
What can you do with MarketDirect?
- Create stunning Websites for Mobile and Desktop
- Send personalised Email with automatic triggers
- Design rich VDP Documents for Direct Mail
- Embed Personalised URLs and QR codes in your marketing
- Send out Interactive customer surveys
- Build Marketing apps and Facebook apps
We know making a decision to transform your business is not easy. At EFI, we’ve helped thousands of customers select the right technology to grow, transform and automate their business practices. We’re always ready to talk about your goals and how our products can help.
MarketDirect dramatically increases the speed with which we can complete and distribute a customer campaign.
Emma Baker-Smith, Cestrian UK
We’ve been with MarketDirect since the start. They are an integral part of our workflow. They make us successful.
Frank Defino, Jr., Tukaiz, US
We can offer our customers true added value for their direct marketing.
Manfred Senn, Mapro AG, Switzerland