EFI MarketDirect VDP

Powerful, Image and Text Personalisation Solution
EFI MarketDirect VDP is a powerful personalisation solution for Variable Image and Text composition. Designed to enable the creation of engaging communications and campaigns, MarketDirect VDP delivers high performance data driven rendering of images and documents for any application.

Whether it’s high impact direct mail, or personalised gifts and premiums, calendars or greeting cards, MarketDirect VDP enables data-driven content to be published quickly and easily. Personalise Adobe® InDesign layouts, generate rich data-driven images and documents with simple to use tools. Create personalised online graphics and images for web sites or any web applications. Select either the personal solution, MarketDirect VDP Studio - designed for easy and fast desktop composition, or MarketDirect VDP Enterprise, a powerful variable data server backend for demanding web-to-print workflows.

MarketDirect VDP Studio is a powerful desktop solution for creating rich data driven printed applications. Use Adobe® InDesign to prepare documents and layouts, and then add personalisation complete with rules to dynamically adapt content based on data.

Optionally, MarketDirect VDP Image Personalisation can add data driven elements to images, enabling you to create engaging applications that drive the highest response and engagement rates.

  • Design Editor for creation of individual personalised images
  • Automated data-driven rendering of images and documents
  • Adobe InDesign based document creation, supports layers
  • Set up rules for any layout and content element
  • Imposition tool for optimised output
  • Create all industry-standard barcodes and QR-codes
  • Output: PDF, PPML, JLYT

MarketDirect VDP Enterprise is designed to deliver premium variable data composition to your custom print portal or web applications. With a highly flexible interface it’s easy to create solutions that include Real-time document previews or solutions requiring high-performance digital print composition. Robust and easy integration through MarketDirect’s APIs ensure rapid time to market for any web-driven high-volume production applications.
  • Server-based image personalisation and VDP rendering platform
  • Includes DirectSmile image personalisation
  • Highly scalable solution
  • Rich set of APIs and SDKs for custom application development
  • Automated workflow from document creation to print production
  • Multi account, multi user enabled
  • Product catalog management for documents and images
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We know making a decision to transform your business is not easy. At EFI, we’ve helped thousands of customers select the right technology to grow, transform and automate their business practices. We’re always ready to talk about your goals and how our products can help.