Recipe for VDP - A Primer for Creating Successful Campaigns

Take stress out of variable data printing with a step-by-step guide to creating powerful VDP campaigns that drive more business for your customers.

Understand how to set goals, choose communication channels and implement campaign elements
Learn how to select the right VDP language for your workflow
See both simple and complex variable data campaigns built during the webinar

Presentation materials:

Download a copy of the presentation and the FAQ document.

Featured video shorts:


Designing a simple VDP job with Fiery FreeForm and MS Word	Designing an advanced VDP job with Fiery FreeForm and Adobe InDesign	The benefits of Fiery FreeForm

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Learning@EFI – On-demand, 24/7 anytime, anywhere learning platform.

VDP campaign checklist - Download the checklist that details all the steps recommended for a successful VDP campaign.

FreeForm templates & How-To guides - Download the samples used during the live presentation and the How-To guides that provide step-by-step instruction.
Microsoft Word demo (54MB)
Adobe InDesign demo (176MB)

FreeForm kit – Download this set of demo files and How-To guides and practice using FreeForm.

EFI DirectSmile cross-media infographic – Learn more about cross-media with this infographic that includes some statistics on cross-media and its impact on campaigns.

Bonus video: VDP Languages & Transparency Best Practices – Learn about the different VDP languages and transparency best practices in this short video.

VDP & FreeForm webpages - Check out these comprehensive webpages that cover the Fiery VDP solutions and Fiery FreeForm.

ABCs of VDP – Learn about the benefits of variable data printing and gain an overview of the technology.