EFI MarketDirect Cross Media

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EFI MarketDirect Cross Media is a customer communication and marketing campaign solution. It’s designed to make engaging with your customers both existing and new, easy and hassle free. It achieves this by providing an intuitive yet powerful user experience where you can quickly create rich personalized communications across nearly any medium including; Email, Web, Print, Mobile and Social Media.

Using MarketDirect, your team can connect your customer data to your communications and personalize the content and conversations. Personalized content can include Graphics, Images, Text, pURLs and QR Codes – all integrated enabling you to improve engagement and connect with your clients.

Introducing SmartCampaign – intuitive, powerful campaign design

SmartCampaign is a new way to build campaigns – fast! It’s designed to enable you to get campaigns up and running fast, with a Campaign Wizard that makes it easier than ever to get started:

NEW! Design Editor - Powerful HTML 5 based browser-based Design Editor
NEW! Storyboards – for automated campaign creation
NEW! Intelligent Themes for rapid campaign build out and deployment
NEW! Data visualizer – for simple and powerful data connectivity

Design for the web, email & mobile experiences

Create Responsive designs with cross browser and cross platform compatibility
Manage Multi-language content with master pages and modules
For advanced users: import ready-made HTML, apply scripting and extension items easily

Design for print

Full VDP Authoring solution, create a document from scratch or begin with a PDF
Support for Imposition and Color Management (ICC profiles)
Generate optimized print-ready PDFs individually or send the production files to your workflow
Use previews of documents on the web, make them editable online or provide them for download

Personalization

Image Personalization for all media with simple drag and drop functionality
Rule-based text and layout personalization in all media
Generate and embed QR codes and personalized URLs
Campaign participants can upload their images and data to the application to generate personalized media

Database

Import all standard databases or access data from Microsoft Dynamics CRM or Salesforce.com
Modify or export databases and upload new data in real time
Filter data, create business logic for elements in all media using the built-in filter editor
Build data relations to connect multiple databases and develop your own plug-ins to access any CRM system

Campaign Management

Includes a Campaign Manager for automated campaign runs and follow up cycles
Send mass emails, mass SMS, individually triggered emails and individually triggered SMS messages
Set up Inbound Marketing websites with Cookie Tracking
Integrate Social Media and create Facebook apps

Tracking

Web-based media such as personalized websites and e-mails offer a unique advantage: they allow you to track responses accurately. Measure the success of your campaigns in detail and use the results to optimize the campaign.

Customizable Campaign Dashboard for the real-time display of all campaign results for display on mobile, tablet and desktop devices
Track visitors and events on all websites
Email tracking and bounce management
Various reporting options to display metrics and results
Design individually branded reports with automated live updates

Looking for additional information?

We know making a decision to transform your business is not easy. At EFI, we’ve helped thousands of customers select the right technology to grow, transform and automate their business practices. We’re always ready to talk about your goals and how our products can help.

MarketDirect Solutions

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Customer Successes

MarketDirect dramatically increases the speed with which we can complete and distribute a customer campaign.

Emma Baker-Smith, Cestrian UK

We’ve been with MarketDirect since the start. They are an integral part of our workflow. They make us successful.

Frank Defino, Jr., Tukaiz, US

We can offer our customers true added value for their direct marketing.

Manfred Senn, Mapro AG, Switzerland