Updated on January 28, 2020
Your privacy is important to us. In the regular course of doing business, EFI acquires information from clients, consumers and third parties. To better protect your privacy, we provide this Privacy Statement to explain how your information is collected, processed, transferred (both online and off-line), stored, disclosed and the choices you have regarding the way your information is shared. To make this Statement easy to find, we make it available via a web link on our homepage.
The EFI Privacy Statement applies to all Electronics For Imaging, Inc. businesses and all of its corporate affiliates, including subsidiaries (referred to collectively in this Statement as “EFI”). This Privacy Statement is applicable to all information received by EFI from its clients, consumers, third parties and any other individuals in electronic or paper format, as part of EFI’s business operations, including information submitted and collected by, through, or via: (i) an EFI website which includes a reference to this Privacy Statement on the applicable homepage; (ii) any software owned, developed, sold or marketed by EFI; or (iii) any products or services offered by EFI, whether hosted by EFI or a third party (collectively, the “Channels” or individually, the “Channel”), and to information collected off-line by EFI. EFI does not sell or share the Personal Information (defined below) it collects from you with third parties, except as described in this Privacy Statement. This Privacy Statement may be subject to any specific and applicable EFI affiliate privacy statement and this Privacy Statement may vary as required by local law.
“Data Subject” means a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that person.
“Personal Information” means any information that relates to a Data Subject that can be used to identify that individual on its own or in combination with other readily available data.
“Principles” means the EU-U.S. Privacy Shield principles.
“Processing” means any operation that is performed upon Personal Information.
“Sensitive Personal Information” means Personal Information regarding an individual’s racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, data concerning health, sex life or sexual orientation.
EU-U.S. Privacy Shield
EFI and its U.S. affiliates (including CRC Information Systems, Inc., EFI CorrSoft LLC, Generation Digital Solutions, Inc., and Jetrion LLC) comply with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Information transferred from the European Union to the United States. EFI has certified to the Department of Commerce that it adheres to the Principles with respect to Personal Information received from the EU in reliance on the Privacy Shield. If there is any conflict between the terms in this Privacy Statement and the Privacy Shield Principles, the Privacy Shield Principles will govern. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.
For the purposes of Privacy Shield compliance enforcement, EFI acknowledges that it is subject to the investigatory and enforcement powers of the United States Federal Trade Commission (FTC). EFI may be required to disclose Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
The length of time a cookie will remain on your computer or mobile device depends on whether it is a persistent or session cookie. Session cookies will only remain on your computer or mobile device until you stop browsing. Persistent cookies remain stay on your computer or mobile device until they expire or are deleted.
Clear GIFs are small graphic images (in GIF or other image format) placed on a webpage, web-based document, or in an email message. Clear GIFs are invisible to the user because they are typically very small (e.g., only 1-by-1 pixel) and either transparent or the same color as the background of the webpage, document or email message. We do not use clear GIFs to collect Personal Information about you. We may, however, use clear GIFs to capture non-Personal Information, such as statistical usage information for pages, features or other elements on the Channels or through EFI email messages that are delivered to you. We may correlate this information to a user to personalize user experience and for statistical analysis of user experiences on the Channels or in our emails.
EFI may collect information in the form of website logs (collectively “Logs”). These Logs are files that record activity on the Channels and gather statistics about users’ activities, such as how many users have visited the Channels, how often, how many “hits” a particular webpage has received, type and quality of the user’s Internet connection to the Channels, and identification of the user’s hardware and software. The entries comprising the Logs may contain IP addresses, user IDs, and identification of the Internet service provider that provides your connection to the Internet. Generally, we use the Logs to operate and improve the Channels, to identify the popularity of certain features, to assist with internal marketing and demographic studies, and to enable us to assess overall efficiency and activity on the Channels.
EFI may collect information that you submit when posting messages through a Channel forum. Any user communications within the Channels, such as on the forums, should not be considered private and such communications may be viewed and saved by others. EFI is under no obligation to monitor user communications but reserves the right to act on reports of misconduct or abuse of communications privileges. Because communications may be widely viewed and/or heard, we caution users to avoid revealing any Personal Information on the Channel forums.
Purpose for Collection of Personal Information
EFI may process, collect, and disclose your Personal Information with your consent; however, there are several instances where EFI can process and disclose your Personal Information without your explicit consent, including the following legal bases:
- The performance of a contract
- Where EFI has a legitimate interest in processing the Personal Information
- The processing is necessary or legally required, conducted to protect the public interest, to protect your vital interest or to establish, exercise or defend a legal claim
- The processing of Personal Information that has been made public by the data subject
- The processing or transfer is required by law
EFI processes, collects, and discloses your Personal Information for purposes which may include, but are not limited to, the following:
- Process an order you place for a product or service
- Respond to your questions about a product or service
- Provide technical or customer support for a product or service
- Engage in marketing and sales
- Create and maintain reseller partnerships
- Conduct research and development
- Undertake product development
- To detect and prevent fraud
- To verify your identify
Disclosure of Personal Information to Third Parties
EFI may share your information, including Personal Information, within EFI or with any unaffiliated third party, including, for example, our payment processing providers, website analytics companies, and CRM service providers. In addition, EFI may share such information with its partners, including independent vendors, suppliers, licensors, contractors, distributors, resellers, dealers, OEMs and other parties who have a business relationship or a potential business relationship with EFI.
Fulfillment of Products and/or Services Provided by or for EFI: EFI may retain other companies and individuals to perform certain functions on our behalf. Examples include, but are not limited to: (i) companies that host or help to administer the Channels; (ii) companies that help to process an order for a product, which may include completing the order, obtaining export clearance, or arranging for shipping and handling; (iii) companies that provide payment and billing services; (iv) companies that conduct surveys or assist EFI in its promotional activities such as contacting you by email or over the telephone; (v) shipping companies that deliver products, third party advertisers or promotional partners who provide a product or service to you; (vi) customer support specialists; (vii) web hosting and Internet service providers; and (viii) data analysis firms. Any such third parties who are involved in these activities are authorized to use the information that is collected by and/or disclosed to them for purposes of fulfilling their contractual obligations to EFI, fulfilling any obligations owed to you and to the other individuals who access and use the Channels or services, or as otherwise permitted in this Privacy Statement. EFI requires that any such third parties protect the confidentiality of Personal Information they collect or have access to in the course of their engagement with EFI.
Marketing Materials: From time to time, EFI may share your Personal Information with other companies, so that these third parties may provide you with a special offer or promotion that we think you may find valuable. Unless you specifically tell us that you do not want to receive these special offers, we may share your Personal Information. See how you can opt-out below, to tell us that you do not want us to share your Personal Information for these purposes.
Sale or Transfer of Information: In the event of a merger, acquisition, spin-off or other transaction related to EFI, an EFI business unit or a portion of EFI’s assets, EFI may transfer the information collected from you, including Personal Information, to the surviving party, acquiring party or other party related to the transaction.
Compliance with Law and Fraud Protection: EFI reserves the right to disclose the information it collects from you if EFI believes in good faith that such disclosure is necessary to comply with applicable law or a legal process, to avoid liability for EFI and/or its agents and partners, and/or to protect the rights and property (including intellectual property) of EFI and others, including EFI’s agents, partners and customers. Further, EFI may disclose the information it collects if EFI suspects that an individual or entity has provided fraudulent or illegal information, has committed an illegal, fraudulent or wrongful act or omission, has attempted to pose as someone else, or has attempted an unauthorized use or access of any computer system or website.
Accountability for Onward Transfers: EFI will acquire assurances from partners, service providers and third parties to ensure that they apply the same level of safeguards to protect Personal Information consistent with this Privacy Statement. EFI complies with the Privacy Shield Principles regarding liability for onward transfers.
How You Can Opt-Out
You have choices about how your Personal Information is used by EFI and shared with third parties. For any commercial emails that you receive from EFI, you have the option to unsubscribe from those messages by following the instructions in the applicable email. You may also opt-out by sending an email to by including in the subject line of your message, “Remove EFI”. Please note that if you unsubscribe, but later request to receive commercial emails from EFI, you will receive these commercial emails and be subject to this Privacy Statement, but will continue to have the right to unsubscribe again if you desire.
If you do not want EFI to share your Personal Information with third parties so that they may send you information concerning products or services that we believe may be of interest, you may opt-out by sending an email to by including in the subject line of your message, “Remove Third Parties”.
Please note that your opt-out rights only apply as described above. EFI may still process and disclose your information as described in this Privacy Statement. In addition, if your information already has been shared with a third party, like an EFI partner, and you no longer wish to receive commercial emails from that party, you must follow the unsubscribe instructions from the applicable third party. Please reference the section titled, Disclosure of Personal Information to Third Parties above for more information.
Our Commitment to Child’s Data
Protecting the privacy of the young is especially important. For that reason, we do not collect or maintain information through the Channels from those we actually know are under 13, and no part of the Channels are structured to attract anyone under 13. If EFI becomes aware that any person submitting Personal Information to us is under the age of 13, we will delete that Personal Information.
While EFI cannot guarantee complete security of the information we collect from you, we have implemented technical and organizational measures to aid in the prevention of unauthorized access to, and improper use of, loss, disclosure, alteration or destruction of the information we collect from you and to aid in the accurate maintenance of this information. You should be aware, however, that EFI has no control over the security of other websites or services on the Internet that you might visit even when a link may appear to direct you to websites and services from EFI. We want you to feel confident using the Channels; however, no system can be completely secure. Therefore, although we take commercially reasonable steps to secure your information, we do not promise, and you should not expect, that your Personal Information, other communications or content always will remain secure.
Data Integrity and Purpose Limitation
EFI will use Personal Information only for the purpose in which it was collected from you. EFI will have steps in place to ensure that the Personal Information is used for its intended use, and is accurate, complete and up to date. EFI will also ensure that the Personal Information is only stored for the time needed to fulfil its purpose. This obligation does not prevent EFI from processing Personal Information for longer periods for the time and to the extent such processing reasonably serves the purposes of archiving in the public interest, journalism, literature and art, scientific or historical research, and statistical analysis. In these cases, such processing is subject to the other Principles and provisions of the Privacy Shield Framework.
The information that EFI collects from you may be collected, transferred to, stored and processed in the United States and any other country in which EFI and its agents and partners maintain facilities.
Where required by law, EFI will grant individuals access to their Personal Information and/or amend, delete, correct or provide access their Personal Information if it is inaccurate or being processed in violation of law. If you would like to contact EFI to make a request please contact us at the following:
Electronics For Imaging, Inc.
Attention: Data Protection Officer
6750 Dumbarton Circle
Fremont, CA 94555
You may correct factual errors in your Personal Information by sending us a request that credibly shows error. EFI reserves the right to verify your identity before granting access to Personal Information or making corrections and reserves the right to deny access to anyone who does not confirm their identity to EFI’s satisfaction.
The California Consumer Privacy Act (“CCPA”) provides California residents with the following rights:
- To know what personal information has been collected over the past 12 months
- To access personal information we have collected
- To delete personal information (with exceptions) we have collected
- To not be discriminated against if these privacy rights are exercised
California residents may exercise the right to know, access, or deletion of personal information via the link below:
We are required to verify your request prior to fulfilling it and are committed to fulfilling verified requests within 45 days of the request.
EFI does not sell any of the Personal Information we collect about you.
Recourse and Enforcement
In compliance with the Privacy Shield Principles, EFI commits to resolve complaints about the collection, processing or transfer of Personal Information. Individuals may contact EFI via the email below for more information or to file a complaint:
Please enter in the subject line, “Data Subject Request”. EFI is committed to responding to requests within 45 days.
EFI is further committed to refer unresolved Privacy Shield complaints to JAMS, an alternative dispute resolution provider located in the United States. The services of JAMS are provided at no cost to you. If you do not receive timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please contact JAMS via the link below:
Binding Arbitration: You may have the option to select binding arbitration under the Privacy Shield Panel for the resolution of your complaint under certain circumstances. In order to exercise your arbitration rights, you must:
(i) raise the claim directly with EFI and allow 45 days for a response;
(ii) make use of the designated recourse mechanism, JAMS, which is at no cost to you; and
(iii) raise the issue through your Data Protection Authority to the Department of Commerce and afford the Department of Commerce the opportunity to use best efforts to resolve the issue, again at no cost to you.
For further information, about your rights to arbitration please see the Privacy Shield website. https://www.privacyshield.gov/article?id=ANNEX-I-introduction
Privacy Statement Updates
EFI may revise its Privacy Statement from time to time. Please revisit this site on a regular basis to check for any revisions and EFI’s then-current Privacy Statement. When we post changes to this Privacy Statement, we will revise the updated date at the bottom of this Privacy Statement.